# Fair
- Democracy
	- Board-level
	- Focus groups
	- Committees
	- Guidance for best practices
		- Consider all stakeholders and impacted social groups
		- Within system and the data

# Accountable
- Not moral decision-makers
	- Need owners with checks
- Consider impact of system outcomes
	- Determine where and when human intervention and approval required

# Private & Secure
- Data management and governance are critical
- GDPR

# Explainable & Transparent
- Protect reputation, build trust
- Demonstrate AI purpose, limitations, risks
- Avoid masking interactions with AI

# Human-Centric & Socially Beneficial
- Social and economic benefit to society